Corporate font – alt.TYPE

Brand Identity, Chinese Fonts, Fonts for Logo, Japanese Fonts

Monotype: Brand identity Case Study – Tencent

Monotype developed a global typeface family for Tencent, a leading provider of Internet-based services in China. Monotype Type Designer Julius Hui led the creation of the slanting, futuristic typeface which focused on creating a perfect harmony between Chinese, Japanese and Latin characters— allowing Tencent to deliver a consistent, recognizable brand voice, worldwide. Julius Hui worked closely […]

Font for Global Communications

SST® – A font for everywhere from Monotype

Designed by Akira Kobayashi and a team of ten other type designers around the world, SST brings harmony and personality to communications across cultures and touchpoints. The SST typeface was designed to be universal and timeless, with support for 93 languages and outstanding legibility at all sizes. With the aim of creating an international font […]