Category Archives: Sans Serif Typefaces

Avenir Font


Adrian Frutiger designed Avenir™ in 1988, after years of having an interest in sans serif typefaces. Avenir means ‘future’ in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection.

Avenir™ Next is a major improvement and extension to the existing Avenir. It includes new small caps, newly designed true italics, and a complete new range of condensed weights. The wide variety of possibilities for accentuation means users can now implement Avenir Next for complex typographical tasks needed in such areas as Corporate Design or in the creation of business reports.


A new form of an old friend: Avenir Next Rounded

In 2012, Linotype decided to issue some of the variants of Avenir® Next in Rounded versions. Working in consultation with Adrian Frutiger, Linotype’s Type Director Akira Kobayashi and the designer Sandra Winter have produced four basic weights Regular, Medium, Demi and Bold of Avenir Next Rounded with the corresponding italic versions.

Avenir Nex tRounded

Avenir Next Rounded



FF Marselis

Ficticious exhibition poster (FF Marselis) Photo: Casper Benson/fStop (Christine Gertsch)

Fictitious bag designs (FF Marselis) (Christine Gertsch)

FF Marselis crossbreeds geometric and humanistic forms, creating a freshly dynamic sans serif family. The family includes four weights – Light, Regular, Bold and Black. Each weight has a companion italic.

FF Marselis In-Use: Brussels Airport
FF Marselis is the selected corporate typeface for Brussels Airport. Its warm, soft and curvy features are a radical departure from the neutral, matter-of-factly or more technical-looking alphabets usually found in airports. The typeface works very well from gigantic display sizes, where the curved diagonals and typical teardrop-shaped counters define its personality, down to the smallest body text. FF Marselis is used in the logo as well. Designed by Megaluna, the branding and design leg of multidisciplinary agency The Factory Brussels, the new identity of Brussels Airport is striking, and beautifully illustrates the versatility of FF Marselis. It also makes a strong case for corporate branding, specifically for such a large entity, to look less “corporate”.


About Helvetica Font

Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of “Helvetia”, the Latin name for Switzerland).

Helvetica family pack comprises 28 weights: Helvetica® Std Light,Light Oblique,Roman,Oblique,Bold,Bold Oblique,Black,Black Oblique,Light Condensed,Light Condensed Oblique,Condensed,Condensed Oblique,Bold Condensed,Bold Condensed Oblique,Black Condensed,Black Condensed Oblique,Compressed,Extra Compressed,Ultra Compressed,Inserat Roman,Rounded Bold,Rounded Bold Oblique,Rounded Black,Rounded Black Oblique,Rounded Bold Condensed,Rounded Bold Condensed Oblique,Fractions Roman & Fractions Bold. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica is among the most widely used sans serif typefaces and has been a popular choice for corporate logos, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. Apple has incorporated Helvetica in the iOS® platform and the iPod® device. Helvetica is widely used by the U.S. government, most notably on federal income tax forms, and NASA selected the type for the space shuttle orbiters. Over the years, Helvetica™ was expanded to include many different weights, but these were not coordinated with each other. In 1983, D. Stempel AG redesigned and digitized the “Neue Helvetica™” typeface for Linotype and made it a self-contained font family.

Neue Helvetica family comprises 51 weights: Neue Helvetica® Std 25 Ultra Light,26 Ultra Light Italic,35 Thin,36 Thin Italic,45 Light, 46 Light Italic, 55 Roman,56 Italic, 65 Medium,66 Medium Italic,75 Bold,76 Bold Italic,85 Heavy,86 Heavy Italic,95 Black,96 Black Italic,75 Bold Outline,27 Ultra Light Condensed,27 Ultra Light Condensed Oblique,37 Thin Condensed,37 Thin Condensed Oblique,47 Light Condensed,47 Light Condensed Oblique,57 Condensed,57 Condensed Oblique,67 Medium Condensed,67 Medium Condensed Oblique,77 Bold Condensed,77 Bold Condensed Oblique,87 Heavy Condensed,87 Heavy Condensed Oblique,97 Black Condensed,97 Black Condensed Oblique,107 Extra Black Condensed,107 Extra Black Condensed Oblique,23 Ultra Light Extended 23 Ultra Light Extended Oblique,33 Thin Extended,33 Thin Extended Oblique,43 Light Extended,43 Light Extended Oblique,53 Extended,53 Extended Oblique,63 Medium Extended,63 Medium Extended Oblique,73 Bold Extended,73 Bold Extended Oblique,83 Heavy Extended,83 Heavy Extended Oblique,93 Black Extended & 93 Black Extended Oblique. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica World: font for global communications
At the beginning of the 21st Century, Linotype again released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe, including Arabic, Cyrillic, Greek, Hebrew, and Vietnamese scripts. It is available in four weights: Regular, Italic, Bold and Bold Italic
Helvetica World, an update to the classic Helvetica design using the OpenType font format, contains the following Microsoft code pages:
1252 Latin 1,
1250 Latin 2 Eastern,
1251 Cyrillic,
1253 Greek,
1254 Turk,
1255 Hebrew,
1256 Arabic,
1257 Windows Baltic,
1258 Windows Vietnamese,
as well as a mixture of box drawing element glyphs and mathematical symbols & operators.
In total, each weight of Helvetica World contains 1866 different glyph characters!