Category Archives: Font Highlight

The typeface that became HELVETICA

The digital revival of the Neue Haas Grotesk typeface by Christian Schwartz


The first weights of Neue Haas Grotesk were designed in 1957-1958 by Max Miedinger. The typeface was later revised and released as Helvetica by Linotype AG. As Neue Haas Grotesk had to be adapted to work on Linotype’s hot metal linecasters, Linotype Helvetica was in some ways a radically transformed version of the original.

Christian Schwartz says “Neue Haas Grotesk was originally produced for typesetting by hand in a range of sizes from 5 to 72 points, but digital Helvetica has always been one-size-fits-all, which leads to unfortunate compromises.” Schwartz’s digital revival sets the record straight, so to speak. What was lost in Neue Haas Grotesk’s transition to the digital Helvetica of today, has been resurrected in this faithful digital revival.

The new Neue Haas Grotesk, comes complete with a number of Max Miedinger’s alternates, including a flat-legged R. With eights weights, from a refined extra thin to a robust black, the Neue Haas Grotesk family is highly versatile. The Thin weight (originally requested by Bloomberg Businessweek) is very fine, very thin indeed, and reveals the true skeleton of these iconic letterforms.



Avenir Font


Adrian Frutiger designed Avenir™ in 1988, after years of having an interest in sans serif typefaces. Avenir means ‘future’ in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection.

Avenir™ Next is a major improvement and extension to the existing Avenir. It includes new small caps, newly designed true italics, and a complete new range of condensed weights. The wide variety of possibilities for accentuation means users can now implement Avenir Next for complex typographical tasks needed in such areas as Corporate Design or in the creation of business reports.


A new form of an old friend: Avenir Next Rounded

In 2012, Linotype decided to issue some of the variants of Avenir® Next in Rounded versions. Working in consultation with Adrian Frutiger, Linotype’s Type Director Akira Kobayashi and the designer Sandra Winter have produced four basic weights Regular, Medium, Demi and Bold of Avenir Next Rounded with the corresponding italic versions.

Avenir Nex tRounded

Avenir Next Rounded


The Sans – a modern classic

The Sans™ typeface family is a humanist sans serif font that is part of a larger family of fonts designed by Berlin, Germany based designer Lucas de Groot. Since its inception in 1994, The Sans design has grown to have a large following, and is thought to be one of the most widely used sans serif typefaces on the planet.

The Sans design is part of the Thesis family, which is regarded by many people as the most comprehensive typeface family ever produced. Along with two counterparts – The Serif™ and The Mix™, the Thesis typeface family is made up of 144 separate fonts, each family in the trilogy has eight weights and each weight has six variants.

TheSans, TheMix and TheSerif.

TheSans Features- Symbols

TheSans Features: Arrows

The Sans typeface family is ideal for use both in print and digitally, on-screen. From corporate print and design to national ad campaigns, this font is adaptable to a large number of media applications, including websites and mobile text for a number of handheld devices. It has been adopted by large corporations and organizations around the world such as AOL (America Online), Spain’s major cell phone provider Movistar, North American mobile phone provider Sprint Nextel. The Dutch roadside assistance organization ANWB also uses The Sans design as its official corporate typeface.

To order The Sans, The Serif or The Mix fonts, please email

Museo Family – Museo, Museo Sans, Museo Slab, Museo Rounded


Museo by Jos Buivenga

MUSEO … it all started with Dutch designer Jos Buivenga’s love for U. One day this uppercase letter U just came to him as an image in a daydream. He saw the top of both stems bended into semi-slab serifs, and from that principle, he worked out the rest of the uppercase letters.

His first intention was to make it an all-caps display font but after a few months he changed his mind. He wanted it to be a bit more versatile and added lowercase, adjusted spacing and kerning to increase legibility. The end result is a contemporary semi-slab serif font family with five weights, designated as 100,300,500,700,900. After creating the original Museo, Jos Buivenga went on to create Museo Sans, Museo Slab and Museo Rounded.

The diversity of styles within the Museo family ensures that the typeface has a wide range of potential applications.

Museo Fonts

Museo Slab

Museo Sans

Museo Rounded

Neo Sans and Neo Tech

Neo Sans Font Family

Neo Tech

Neo Tech

Neo Tech

Neo Sans and Neo Tech Comparison

The English designer Sebastian Lester created the Neo® Sans and Neo Tech typeface families for Monotype Imaging in 2004. Later in 2005, Intel commissioned the creation of a custom Neo font, Neo Sans Intel, for its rebranding. The British Labour Party has also used the font in branding and advertising, as have Kia Motors, Virgin Trains and the UK ITV network. The sleek Neo design also appealed to the Valve Corp., which used the typeface for its 2010 Alien Swarm freeware game. In 2010, Neo Sans was selected as the official typeface for the 2010 Vancouver Winter Olympics because of its timeless, modern quality.

Both the Neo Sans and the Neo Tech families are available in six weights, ranging from Light to Ultra. Each weight has a companion Italic, and Neo Tech offers a suite of alternate characters. Neo Sans is the more conventional design, whereas Neo Tech is intended to look futuristic. Lester describes as Neo Sans as “legible without being neutral, nuanced without being fussy, and expressive without being distracting.”

To order fonts, please email

FF Marselis

Ficticious exhibition poster (FF Marselis) Photo: Casper Benson/fStop (Christine Gertsch)

Fictitious bag designs (FF Marselis) (Christine Gertsch)

FF Marselis crossbreeds geometric and humanistic forms, creating a freshly dynamic sans serif family. The family includes four weights – Light, Regular, Bold and Black. Each weight has a companion italic.

FF Marselis In-Use: Brussels Airport
FF Marselis is the selected corporate typeface for Brussels Airport. Its warm, soft and curvy features are a radical departure from the neutral, matter-of-factly or more technical-looking alphabets usually found in airports. The typeface works very well from gigantic display sizes, where the curved diagonals and typical teardrop-shaped counters define its personality, down to the smallest body text. FF Marselis is used in the logo as well. Designed by Megaluna, the branding and design leg of multidisciplinary agency The Factory Brussels, the new identity of Brussels Airport is striking, and beautifully illustrates the versatility of FF Marselis. It also makes a strong case for corporate branding, specifically for such a large entity, to look less “corporate”.


About Helvetica Font

Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of “Helvetia”, the Latin name for Switzerland).

Helvetica family pack comprises 28 weights: Helvetica® Std Light,Light Oblique,Roman,Oblique,Bold,Bold Oblique,Black,Black Oblique,Light Condensed,Light Condensed Oblique,Condensed,Condensed Oblique,Bold Condensed,Bold Condensed Oblique,Black Condensed,Black Condensed Oblique,Compressed,Extra Compressed,Ultra Compressed,Inserat Roman,Rounded Bold,Rounded Bold Oblique,Rounded Black,Rounded Black Oblique,Rounded Bold Condensed,Rounded Bold Condensed Oblique,Fractions Roman & Fractions Bold. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica is among the most widely used sans serif typefaces and has been a popular choice for corporate logos, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. Apple has incorporated Helvetica in the iOS® platform and the iPod® device. Helvetica is widely used by the U.S. government, most notably on federal income tax forms, and NASA selected the type for the space shuttle orbiters. Over the years, Helvetica™ was expanded to include many different weights, but these were not coordinated with each other. In 1983, D. Stempel AG redesigned and digitized the “Neue Helvetica™” typeface for Linotype and made it a self-contained font family.

Neue Helvetica family comprises 51 weights: Neue Helvetica® Std 25 Ultra Light,26 Ultra Light Italic,35 Thin,36 Thin Italic,45 Light, 46 Light Italic, 55 Roman,56 Italic, 65 Medium,66 Medium Italic,75 Bold,76 Bold Italic,85 Heavy,86 Heavy Italic,95 Black,96 Black Italic,75 Bold Outline,27 Ultra Light Condensed,27 Ultra Light Condensed Oblique,37 Thin Condensed,37 Thin Condensed Oblique,47 Light Condensed,47 Light Condensed Oblique,57 Condensed,57 Condensed Oblique,67 Medium Condensed,67 Medium Condensed Oblique,77 Bold Condensed,77 Bold Condensed Oblique,87 Heavy Condensed,87 Heavy Condensed Oblique,97 Black Condensed,97 Black Condensed Oblique,107 Extra Black Condensed,107 Extra Black Condensed Oblique,23 Ultra Light Extended 23 Ultra Light Extended Oblique,33 Thin Extended,33 Thin Extended Oblique,43 Light Extended,43 Light Extended Oblique,53 Extended,53 Extended Oblique,63 Medium Extended,63 Medium Extended Oblique,73 Bold Extended,73 Bold Extended Oblique,83 Heavy Extended,83 Heavy Extended Oblique,93 Black Extended & 93 Black Extended Oblique. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica World: font for global communications
At the beginning of the 21st Century, Linotype again released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe, including Arabic, Cyrillic, Greek, Hebrew, and Vietnamese scripts. It is available in four weights: Regular, Italic, Bold and Bold Italic
Helvetica World, an update to the classic Helvetica design using the OpenType font format, contains the following Microsoft code pages:
1252 Latin 1,
1250 Latin 2 Eastern,
1251 Cyrillic,
1253 Greek,
1254 Turk,
1255 Hebrew,
1256 Arabic,
1257 Windows Baltic,
1258 Windows Vietnamese,
as well as a mixture of box drawing element glyphs and mathematical symbols & operators.
In total, each weight of Helvetica World contains 1866 different glyph characters!