Category Archives: Font for Global Communications

SST® – A font for everywhere from Monotype

Designed by Akira Kobayashi and a team of ten other type designers around the world, SST brings harmony and personality to communications across cultures and touchpoints. The SST typeface was designed to be universal and timeless, with support for 93 languages and outstanding legibility at all sizes.

With the aim of creating an international font family, Monotype’s Type Director Akira Kobayashi teamed up with Sony’s Chief Art Director Hiroshige Fukuhara to design the neutral sans SST®. The team and designers around the world helped to make sure the style demands and cultural nuances of specific languages were catered for, and ensure a consistent tone across the entire family of fonts.

What started out as an exclusive corporate typeface is now available to everyone: a modern sans serif with clean structures and an organic legibility. The superfamily supports almost 100 languages with numerous font systems and in addition to Latin also offers Greek, Cyrillic, Arabic, Vietnamese, Japanese and Thai characters and symbols. This means SST will be your ideal partner for major international corporate projects and can convince both in print and on screen.

SST Fonts

Image: Fontshop/Monotype

In Akira’s words, SST was created to be flexible enough to let the products or brands speak for themselves.

Designer: Akira Kobayashi


Image: Monotype


Image: Monotype

Akira feels that an attractive typeface with trendy styling might look outdated in just a couple of years. Or in another case, a type with embellished characters could instantly attract readers’ attention. Suppose one brand selects this embellished type for its advertisement. The appearance of the type or the tagline gives the brand a certain look. People in the street see it repeatedly and the type eventually becomes the brand’s tone of voice. But such type tends to leave us with a strong impression, making other brands reluctant to use the same type in the same way. In developing SST to be used for branding, he and his team knew they had to avoid this as they hoped that the type would be used for many different brands, and for many years to come.

SST® Font Family: Ultralight, Ultralight Italic, Light, Light Italic, Roman, Italic, Medium, Medium Italic, Bold, Bold Italic, Heavy, Heavy Italic, Typewriter, Typewriter Bold, Condensed, Condensed Medium, Condensed Bold.

Language packs:
SST® Thai Font Family
SST® Arabic Font Family
SST® Japanese Font Family
SST® Vietnamese Font Family

Prices start from SGD90 – SGD315 per weight depending on language. Family Pack is available at discounted price. To order fonts, please submit form:


Introducing : Tazugane Gothic – a Japanese font with the flair of Neue Frutiger


Developed as the Japanese version of the popular Neue Frutiger by Adrian Frutiger and Akira Kobayashi, Tazugane Gothic™ is a humanist sans with clear and legible forms.

The Tazugane Gothic typeface contains OpenType functions including proportional metrics and kerning. Like the Neue Frutiger typeface, Tazugane Gothic features ten different weights, ranging from Ultra Light to Extra Black, allowing for a broad range of applications.


By not making the individual characters too large, the balance of traditional handwriting taught in schools is preserved, producing a typeface with a distinctly human flavor that supports a sense of stability and readability.

main_image_1 Please contact alt.TYPE if you are interested in ordering the fonts.

About Helvetica Font

Helvetica is one of the most famous and popular typefaces in the world. It lends an air of lucid efficiency to any typographic message with its clean, no-nonsense shapes. The original typeface was called Neue Haas Grotesk, and was designed in 1957 by Max Miedinger for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland. In 1960 the name was changed to Helvetica (an adaptation of “Helvetia”, the Latin name for Switzerland).

Helvetica family pack comprises 28 weights: Helvetica® Std Light,Light Oblique,Roman,Oblique,Bold,Bold Oblique,Black,Black Oblique,Light Condensed,Light Condensed Oblique,Condensed,Condensed Oblique,Bold Condensed,Bold Condensed Oblique,Black Condensed,Black Condensed Oblique,Compressed,Extra Compressed,Ultra Compressed,Inserat Roman,Rounded Bold,Rounded Bold Oblique,Rounded Black,Rounded Black Oblique,Rounded Bold Condensed,Rounded Bold Condensed Oblique,Fractions Roman & Fractions Bold. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica is among the most widely used sans serif typefaces and has been a popular choice for corporate logos, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. Apple has incorporated Helvetica in the iOS® platform and the iPod® device. Helvetica is widely used by the U.S. government, most notably on federal income tax forms, and NASA selected the type for the space shuttle orbiters. Over the years, Helvetica™ was expanded to include many different weights, but these were not coordinated with each other. In 1983, D. Stempel AG redesigned and digitized the “Neue Helvetica™” typeface for Linotype and made it a self-contained font family.

Neue Helvetica family comprises 51 weights: Neue Helvetica® Std 25 Ultra Light,26 Ultra Light Italic,35 Thin,36 Thin Italic,45 Light, 46 Light Italic, 55 Roman,56 Italic, 65 Medium,66 Medium Italic,75 Bold,76 Bold Italic,85 Heavy,86 Heavy Italic,95 Black,96 Black Italic,75 Bold Outline,27 Ultra Light Condensed,27 Ultra Light Condensed Oblique,37 Thin Condensed,37 Thin Condensed Oblique,47 Light Condensed,47 Light Condensed Oblique,57 Condensed,57 Condensed Oblique,67 Medium Condensed,67 Medium Condensed Oblique,77 Bold Condensed,77 Bold Condensed Oblique,87 Heavy Condensed,87 Heavy Condensed Oblique,97 Black Condensed,97 Black Condensed Oblique,107 Extra Black Condensed,107 Extra Black Condensed Oblique,23 Ultra Light Extended 23 Ultra Light Extended Oblique,33 Thin Extended,33 Thin Extended Oblique,43 Light Extended,43 Light Extended Oblique,53 Extended,53 Extended Oblique,63 Medium Extended,63 Medium Extended Oblique,73 Bold Extended,73 Bold Extended Oblique,83 Heavy Extended,83 Heavy Extended Oblique,93 Black Extended & 93 Black Extended Oblique. It is also available as Single Weight. Please contact alt.TYPE for purchase options.

Helvetica World: font for global communications
At the beginning of the 21st Century, Linotype again released an updated design of Helvetica, the Helvetica World typeface family. This family is much smaller in terms of its number of fonts, but each font makes up for this in terms of language support. Helvetica World supports a number of languages and writing systems from all over the globe, including Arabic, Cyrillic, Greek, Hebrew, and Vietnamese scripts. It is available in four weights: Regular, Italic, Bold and Bold Italic
Helvetica World, an update to the classic Helvetica design using the OpenType font format, contains the following Microsoft code pages:
1252 Latin 1,
1250 Latin 2 Eastern,
1251 Cyrillic,
1253 Greek,
1254 Turk,
1255 Hebrew,
1256 Arabic,
1257 Windows Baltic,
1258 Windows Vietnamese,
as well as a mixture of box drawing element glyphs and mathematical symbols & operators.
In total, each weight of Helvetica World contains 1866 different glyph characters!