SST® – A font for everywhere from Monotype

Designed by Akira Kobayashi and a team of ten other type designers around the world, SST brings harmony and personality to communications across cultures and touchpoints. The SST typeface was designed to be universal and timeless, with support for 93 languages and outstanding legibility at all sizes.

With the aim of creating an international font family, Monotype’s Type Director Akira Kobayashi teamed up with Sony’s Chief Art Director Hiroshige Fukuhara to design the neutral sans SST®. The team and designers around the world helped to make sure the style demands and cultural nuances of specific languages were catered for, and ensure a consistent tone across the entire family of fonts.

What started out as an exclusive corporate typeface is now available to everyone: a modern sans serif with clean structures and an organic legibility. The superfamily supports almost 100 languages with numerous font systems and in addition to Latin also offers Greek, Cyrillic, Arabic, Vietnamese, Japanese and Thai characters and symbols. This means SST will be your ideal partner for major international corporate projects and can convince both in print and on screen.

SST Fonts

Image: Fontshop/Monotype

In Akira’s words, SST was created to be flexible enough to let the products or brands speak for themselves.

Designer: Akira Kobayashi

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Image: Monotype

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Image: Monotype

Akira feels that an attractive typeface with trendy styling might look outdated in just a couple of years. Or in another case, a type with embellished characters could instantly attract readers’ attention. Suppose one brand selects this embellished type for its advertisement. The appearance of the type or the tagline gives the brand a certain look. People in the street see it repeatedly and the type eventually becomes the brand’s tone of voice. But such type tends to leave us with a strong impression, making other brands reluctant to use the same type in the same way. In developing SST to be used for branding, he and his team knew they had to avoid this as they hoped that the type would be used for many different brands, and for many years to come.

SST® Font Family: Ultralight, Ultralight Italic, Light, Light Italic, Roman, Italic, Medium, Medium Italic, Bold, Bold Italic, Heavy, Heavy Italic, Typewriter, Typewriter Bold, Condensed, Condensed Medium, Condensed Bold.

Language packs:
SST® Thai Font Family
SST® Arabic Font Family
SST® Japanese Font Family
SST® Vietnamese Font Family

Prices start from SGD90 – SGD315 per weight depending on language. Family Pack is available at discounted price. To order fonts, please submit form:

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Rollerscript

Rollerscript_MyfontAs the name suggests, the Rollerscript font from G-TYPE designed by Nick Cooke was conceived by writing out variations of each character by hand using a roller pen before the scanning and digitising process.

Pronounced pressure points where characters start, end or join make for a very authentic hand drawn appearance which is enhanced still further through the use of over 100 standard ligatures. Character pairings like ‘tt’ or ‘gg’ in normal handwriting fonts never look natural but in Rollerscript will now automatically change as you type!
234582Rollerscript’s handwriting credentials are given a further boost with the inclusion of multiple underlines and sketched icons, arrows and emoticons.

rollerscript-700_3Available as 2 Typefaces – Rollerscript Smooth and Rollerscript Rough or as 1 Value Pack, Rollerscript supports at least 21 languages (STD/OT CFF).
234580Font enquiry:  info@alttype.com.sg

Introducing : Tazugane Gothic – a Japanese font with the flair of Neue Frutiger

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Developed as the Japanese version of the popular Neue Frutiger by Adrian Frutiger and Akira Kobayashi, Tazugane Gothic™ is a humanist sans with clear and legible forms.

The Tazugane Gothic typeface contains OpenType functions including proportional metrics and kerning. Like the Neue Frutiger typeface, Tazugane Gothic features ten different weights, ranging from Ultra Light to Extra Black, allowing for a broad range of applications.

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By not making the individual characters too large, the balance of traditional handwriting taught in schools is preserved, producing a typeface with a distinctly human flavor that supports a sense of stability and readability.

main_image_1 Please contact alt.TYPE if you are interested in ordering the fonts.

Reuters Picture Archive

The Reuters Picture Archive has over 13 million images available for search online, as well as a huge range of picture packages and special features that you can browse. With a network of 600 award-winning photojournalist, Reuters’s picture coverage includes: news, sports, features, business, entertainment, lifestyle and much more.

If you would like to publish Reuters pictures on your website, magazine or other publications, please contact info@alttype.com.sg

alt.TYPE is the local sales partner for Reuters Pictures Archive in Singapore.

New Chinese Font – Monotype’s Ying Hei™

Monotype’s Ying Hei™

1539855-2Monotype’s Ying Hei™ is a new Chinese sans serif typeface family designed and built for performance and elegance on screen and in print. It is available in five weights covering text and display sizes, with versions for Simplified and Traditional Chinese.

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M Ying Hei was designed to the highest standards by the Monotype Hong Kong team, led by Kenneth Kwok and Robin Hui. It features ample inter-character spacing, open shapes, varying proportions and unambiguous forms to ensure consistent and optimal legibility in a range of challenging usage environments. M Ying Hei conveys a professional, rational and efficient image for any document. With a minimal and contemporary design, M Ying Hei is free from extraneous details, with a well-considered skeleton and refined stoke designs. This allows it to help readers to quickly recognise a message, and improve reading efficiency.

Perfect companion for Neue Helvetica
For the Latin characters, M Ying Hei features the famous Neue Helvetica® typeface integrated in a refined and thoughtful manner. M Ying Hei’s flexible design can also be used with a variety of other popular Latin san serif typefaces including Avenir® Next, Neue Frutiger®, and Univers® Next typefaces among others.

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MYingHeiPRC – W3, W4, W5, W7, W8 – 5 Weights in Simplified Chinese
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MYingHeiPRC-W4_Sample
MYingHeiPRC-W5_SampleMYingHeiPRC-W7_Sample
MYingHeiPRC-W8_Sample

MYingHeiHK – W3, W4, W5, W7, W8 – 5 Weights in Traditional Chinese
MYingHeiHK-W3_Sample
MYingHeiHK-W4_Sample
MYingHeiHK-W5_Sample
MYingHeiHK-W7_Sample
MYingHeiHK-W8_Sample

Please contact alt.TYPE if you are interested in ordering the fonts.

Introducing a flexible new script font: FF Eggo from Fontfont

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FF Eggo (visual: fonts.com)

Font designer Lukasz Dziedzic created FF Eggo when a friend opening a grocery store asked him for a logo. The font was initially created so that his friend could make “milk” and “bread” signs for his grocery store, but the publication designer in Lukasz wanted Eggo to be very flexible. Most script fonts only work with lowercase, when capital letters are used only at the beginning of words. Lukasz wanted his uppercase letters to also work in all-caps settings. So he chose a plain, dynamic style, quite upright model. The uppercase in Eggo works on its own, but it also mixes well with the lowercase, which is more classically calligraphic. The thin style looks like it’s written with a pen or thin marker, while the bolder ones could be done with a brush or a marker. In the end Lukasz created 10 styles for Eggo. As he says: “…five weights which you can easily mix for the right flavor: the upright styles which are a bit more casual, and the italics, which are a bit more classic. And the uppercase which works rather well in all-caps but also mixes well with the lowercase.”

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Below are a few samples of creative use from Fontfont:

*To order FF Eggo, please email info@alttype.com.sg

Neue Haas Unica by Toshi Omagari: A subtle reworking of Helvetica

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The Neue Haas Unica™ family is a reimaging of the 1980s Haas Unica design, a suite of typefaces intended to be an updated alternative to the Helvetica® family. While Neue Haas Unica’s design foundation is firmly based on the earlier version, it has also been restructured for current imaging technologies.

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Neue Haas Unica has a total of nine weights, from Ultra Light to Extra Black.

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With its resolute clarity and excellent typographic support, Neue Haas Unica is suitable for use in a wide range of new contexts. The light and elegant characters can be employed in the large point sizes to create, for example, titling and logos while the very bold styles come into their own where the typography needs to be powerful and expressive. The medium weights can be used anywhere.

*Neue Haas Unica is a Linotype Originals collection.For more information, please contact info@alttype.com.sg